NANU - BEAUTY PACKAGING
Nanu is a luxury face cream that has unique ingredients to rejuvenate skin cells. Nanu was developed by a Swiss- based dermalogica firm with the intention to disrupt the strongly competitive beauty market. On this project I was the Lead Designer and Art Director, in charge of launching the campaign as well as all designs associated with the prototype. My objective was to create an image that had the strength and uniqueness required to compete in such a diverse market, while still maintaining the high- end quality required when developing a limited series product. Instead of following traditional marketing using a young face it felt more interesting and progressive to build the brand around the modus operandi biological interplay that the cream actually makes with the skin.
Much like a small sculpture the design of the container was used to symbolise and highlight the process that the cream made with the skin on a cellular level. It was created to lead the current consumer trend around the personalisation of product choices, where they feel empowered to understand and relate to a product based on their understanding of personal impact - in this case on a biological level. This concept went directly against the conventional beauty approach and it worked!